Case Study
How Lotus Laundry RVA Increased Revenue by 30.1% with The Laundry Boss
Introduction
Lotus Laundry RVA, a Richmond-based laundromat owned by Jay Terry, was facing a challenge: stagnant monthly revenue. Despite steady business, Jay knew there was room for growth but needed modern business tools and data to identify where improvements could be made. That’s when he turned to Laundry Boss for a solution designed to help his laundromat streamline operations, increase revenue, and make better data-driven decisions.
Challenge
Lotus Laundry RVA was limited in its physical ability to expand. Additionally, the business was only a coin-only operation with a mix of 60-pound machines and 20-pound machines. Knowing the industry average for machine usage is four times per day, the business did not have insights into customer preferences for machine usage or payment preferences to make productivity adjustments and scale the business.
Solution
To test The Laundry Boss capabilities, Jay agreed to a 60-day trial, during which Laundry Boss installed a suite of tools and tracking:
- Mobile payment system
- Credit card payment integration
- Coin payment options tracking
- Data tracking and real-time analytics
Results
Within the first 30 days, Lotus Laundry RVA saw a 4.7% increase in revenue through non-coin payment options—a clear indication that the Laundry Boss tools and support team were making an impact. More importantly, The real-time data revealed a significant opportunity for further growth. The 60-pound machines were being rotated eight times per day, but the 20-pound machines were only used once daily. Using this insight, the Laundry Boss team presented a recommendation that Jay consider replacing 20-pound machines with 60-pound machines to maximize usage.
May 2024
Installed Laundry Boss
100% Coin Operation
July 2024
4.7% Revenue Increase
New revenue from mobile payments
July 2024
Machines in use 8x per day
Owner converted some 20 lbs machines for more 60 lbs machines
July 2024
30.1% Revenue Increase
Lotus Laundry RVA saw a 30.1% rev increase with operational improvements
“The Laundry Boss completely transformed the way I manage my laundromat. Their real-time data insights allowed me to see exactly where I could improve operations, and the results have been incredible. Since we installed the new 60-pound machines, mobile and credit card payment systems, my business has been thriving. I couldn’t be happier with the results and continual support.”
– Jay Terry, Owner of Lotus Laundry RVA
Conclusion
With Laundry Boss, laundromat owners like Jay Terry have the tools and data needed to make smarter business decisions. For Lotus Laundry RVA, the implementation of multiple payment options and real-time data analytics led to a 30.1% revenue increase and more efficient use of machines. If you’re a laundromat owner looking to grow your business, The Laundry Boss is here to help you evaluate your business and demonstrate the tools for additional growth.
“Lotus Laundry RVA’s rapid growth is a testament to partnership trust. At Laundry Boss, we regularly say to our customers: ‘Without data, a theory is just an opinion’. Our team can demonstrate to any laundromat owner that customer data coming from their machines, plus, industry insights will yield more success.”
– Jim Law, CRO The Laundry Boss
Schedule a Demo
Find out how Laundry Boss can help you grow your laundromat and use our calendar
tool to schedule a demo with one of our product experts.
tool to schedule a demo with one of our product experts.
Find out how Laundry Boss can help you grow your laundromat and use our calendar tool to schedule a demo with one of our product experts.
