As the laundromat industry continues to modernize, one of the most impactful innovations has been the evolution of self-service payment systems. Traditional coin-operated machines have given way to digital alternatives like laundry cards and mobile apps, offering both customers and owners more convenience, flexibility, and security.
This article explores the two leading self-service payment methods in today’s laundromats—in-machine mobile payments and reloadable laundry cards—highlighting how each system works, the pros and cons of both, and which one might be right for your business.
What Are Self-Service Payment Systems in Laundromats?
Self-service payment systems allow customers to operate washers and dryers without direct staff assistance. These systems reduce labor needs, speed up transactions, and provide a more modern customer experience. They’re typically built into the machines or integrated through external payment hardware that supports various payment methods.
Today’s self-service options include:
- Coinless systems (mobile payments, RFID cards, contactless readers)
- Self-serve kiosks for loading funds or purchasing cards
- Cloud-connected platforms for remote management, loyalty rewards, and promotions
As more customers move away from cash and expect contactless convenience, laundromats are adopting modern payment options to stay competitive.
How Laundry Card Systems Work
Laundry card systems are a step up from coin-operated machines. Customers receive a reusable plastic card (often RFID-based), which they load with money at an on-site kiosk using cash, credit/debit, or even EBT in some locations. Once loaded, the card is tapped at the washer or dryer to start a cycle.
Key Features:
- Centralized Kiosk: All loading and balance-checking happens at a single station.
- Durable and Reusable: Customers keep the card for repeated use and refilling.
- Trackable Usage: Business owners can track customer activity, machine use, and manage pricing remotely.
Laundry card systems are widely used in apartment complexes, campus laundries, and unattended self-service locations due to their simple, closed-loop environment.
How In-Machine Mobile Payment Works
In-machine mobile payment systems eliminate the need for cards or kiosks. Customers use a smartphone app (offered by the machine manufacturer or third-party provider) to pay and activate machines directly from their device.
Key Features:
- QR Code or NFC Activation: Each machine has a code or embedded chip. Customers scan or tap with their phone to launch the payment screen.
- App-Based Account: Users load funds into a digital wallet or link their credit card directly in the app.
- Real-Time Updates: Apps show machine availability, cycle progress, and estimated completion times.
These systems are growing in popularity, especially among younger, tech-savvy users who value convenience and don’t want to carry physical cards or cash.
Comparison: Laundry Cards vs. Mobile Payments
| Feature | Laundry Cards | In-Machine Mobile Payment |
|---|---|---|
| Ease of Setup | Moderate – requires kiosk and card dispenser | Easy – QR stickers or NFC modules installed |
| Customer Convenience | Medium – kiosk required for reloads | High – app-based, reload from anywhere |
| Hardware Requirements | Kiosk, card reader, card inventory | App integration, QR/NFC reader, cloud platform |
| Internet Dependence | Limited – functions offline | High – requires stable Wi-Fi or cellular data |
| Loyalty Integration | Yes – via card system software | Yes – via app tracking and promotions |
| Demographic Fit | Good for older, less tech-savvy users | Ideal for digital-native customers |
Both systems can be effective, but the choice depends on your customer base, existing hardware, and whether your laundromat is attended or self-service.
Pros and Cons of Each Payment System
Laundry Cards
Pros:
- Simple to use, especially for non-smartphone users
- Reduces the need to handle coins or cash
- Offline functionality with minimal connectivity issues
Cons:
- Requires a kiosk that can be costly to install and maintain
- Customers must visit the location to reload funds
- Lost cards can’t always be recovered if not registered
Mobile Payments
Pros:
- Fast, convenient, and secure—no need for physical cards
- Offers real-time updates, machine status, and receipts
- Easier to run promotions and digital loyalty programs
Cons:
- Relies on stable internet connectivity and smartphone access
- Some customers may be uncomfortable using apps
- Device compatibility and app updates can occasionally cause issues
Which System Is Right for Your Laundromat?
Choosing between laundry cards and in-machine mobile payments depends on several factors:
- Demographics: Do your customers prefer simplicity and routine (cards), or convenience and digital access (apps)?
- Budget: Card systems require kiosks and card stock; mobile payments need cloud integration and connectivity.
- Location Type: In apartments or campuses, cards work well for captive audiences. For retail-facing locations, mobile may attract more tech-savvy users.
- Staffing Model: Unattended locations benefit from card systems with lower support needs. Attended or hybrid setups can support mobile payment education and troubleshooting.
In many cases, offering both options side by side is ideal. Customers can choose their preferred method, and you increase accessibility without alienating any segment of your audience.
Conclusion: Building a Modern, Flexible Payment Experience
In today’s digital economy, laundromats must offer payment experiences that match customer expectations. Whether you choose laundry cards, mobile payments, or a hybrid solution, upgrading your self-service hardware is a key step in modernizing your business.
Integrated payment systems don’t just make transactions smoother—they give you the tools to track trends, run promotions, reduce operational headaches, and build customer loyalty. With the right setup, your laundromat won’t just clean clothes—it will deliver a seamless, tech-forward experience that keeps people coming back.
